Aimia signs agreement with grocery wholesaler and retailer Spartan Stores for loyalty analytics

MONTREAL, Nov. 13, 2013 /CNW Telbec/ – Aimia Inc. (TSX: AIM), a global
leader in loyalty management, today announced that it has signed a
consulting and analytical partnership with Michigan-based Spartan

Through the partnership, Spartan and Aimia will work closely together to
leverage and further develop Spartan’s customer centric approach to
retail. By harnessing data collected from Spartan’s ‘yes Rewards’
cardholders through the Aimia Self-Serve platform, Spartan will provide
customers with a more relevant and personalized shopping experience
across its network of stores. Spartan’s learning in this area can also
be leveraged by their broad wholesale customer base, allowing
merchandising best practices to be shared across that group.

Spartan plans to work with their wide supplier base; using these
detailed insights into customer purchasing habits and behavior to
improve ROI and build a stronger, more committed partner network.

The principle that better connections and real relationships create
mutually beneficial outcomes is at the heart of Aimia’s approach.
Consumers can receive information and offers that are more relevant and
valuable to them, while businesses can learn more about their best
customers, develop long-term customer and supplier loyalty, deploy a
more effective and efficient marketing spend, and ultimately make
better business decisions by building customer loyalty.

David Buckingham, U.S. President of Aimia’s ISS team, says: “We’re
delighted to be officially partnering with Spartan Stores, a company
that is already highly regarded by other retailers in the U.S. We see
this as an in-depth relationship and we’re very much at the beginning
of a long journey together.

“Our businesses share a mutual understanding of the power of customer
centric retailing and it’s clear that Spartan is already very
sophisticated in its development and approach. Working together, we
believe that we can achieve Spartan’s ambitious goals, transforming
their business by harnessing the power of customer insight and by
placing the customer at the heart of everything they do.”

Larry Pierce, Vice President of Center Store Merchandising at Spartan
Stores, says of the partnership: “We have an engaged customer base and
are determined to provide them with the best possible shopping
experience. We’re confident that our in-depth relationship with Aimia
will help make that possible.

“Aimia has a first-rate track record in data analytics and has
transformed businesses across the globe with their approach to consumer
insight and targeted communications. We’re truly excited about working
with them to develop improved data capabilities and to help us better
understand how our customers think.”

Notes to editors

About Aimia

Aimia Inc. (“Aimia” or the “Corporation”) is a global leader in loyalty
management. Employing more than 4,000 people in over 20 countries
worldwide, Aimia offers clients, partners and members proven expertise
in launching and managing coalition loyalty programs, delivering
proprietary loyalty services, creating value through loyalty analytics
and driving innovation in the emerging digital, mobile and social
communications spaces.

Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty
program, Nectar, the United Kingdom’s largest coalition loyalty
program, Nectar Italia and Smart Button a leading provider of SaaS
loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle
East, Mexico’s leading coalition loyalty program Club
Premier, Brazil’s Prismah Fidelidade, China Rewards – the
first coalition loyalty program in China that enables members to earn
and redeem a common currency, and i2c, a joint venture
with Sainsbury’s offering insight and data analytics services in
the UK to retailers and suppliers. Aimia also holds a minority position
in Cardlytics, a US-based private company operating in card-linked
marketing for electronic banking. Aimia is listed on the Toronto Stock
Exchange (TSX: AIM). For more information, visit us at

About Spartan Stores
Grand Rapids, Michigan-based Spartan Stores, Inc. (Nasdaq: SPTN) is the
nation’s ninth largest grocery distributor with 1.4 million square feet
of warehouse, distribution, and office space located in Grand Rapids,
. The Company distributes more than 40,000 private and national
brand products to approximately 390 independent grocery locations in
Michigan, Indiana and Ohio, and to the Company’s 101 corporate owned
stores located in Michigan, including Family Fare Supermarkets, Glen’s
Markets, D&W Fresh Markets, VG’s Food and Pharmacy, and Valu Land.





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416-352 3794

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Mike Harris
+1 212 459 5738

Jessica Morris
+1 212 459 6232

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