Aimia to sponsor, contribute to Loyalty Truth blog
MONTREAL, May 14, 2012 /CNW Telbec/ – Aimia, Inc. is pleased to announce
its affiliation with Hanifin Loyalty LLC whereby Bill Hanifin, a
recognized leader in loyalty marketing, payment systems, and
technology, will serve as Consulting Practice Leader for Aimia. Aimia
also will sponsor and contribute to Loyalty Truth (www.loyaltytruth.com), a leading source of independent insight in loyalty marketing,
customer strategy, and customer-centric marketing edited by Hanifin,
who is also principal blogger.
“In this new era of mobile, wired, and socially-connected consumers,
brands need to get ‘ahead of the transaction’ to be successful. Bill
brings a wealth of experience to his role and will help Aimia lead the
way in developing content, consulting tools, and innovative research
that helps Aimia’s clients build strong, profitable and sustainable
relationships with the next generation of best customers,” said Rick
Ferguson, Aimia’s Vice President of Knowledge Development.
In his role as Consulting Practice Leader for Aimia, Bill will provide
support for Aimia clients around the globe. He will also contribute
content, serve as a spokesperson and drive intellectual property
development to Aimia to accelerate its growth as a global leader in
loyalty management. He will be a key member of Aimia’s Knowledge
“Loyalty Truth is dedicated to understanding how legacy customer loyalty
models must evolve to meet the needs of today’s digital
consumer. Aimia’s recent US and UK Millennial Surveys exemplify the
course that Aimia is charting to redefine Loyalty Marketing for the
next decade. This partnership reflects our joint vision to establish
new standards helping global brands to understand how consumers make
purchase decisions and to influence profitable consumer behaviors,”
Hanifin will continue to post and source posts from recognized thought
leaders in the Loyalty Marketing industry, including Ferguson and Tom
Rapsas. Rapsas is a tenured Creative Director in the direct and loyalty
marketing industry and has been a contributor to Loyalty Truth over the
past several years.
Aimia Inc. (“Aimia”), is a global leader in loyalty management. Aimia’s
unique capabilities include proven expertise in delivering proprietary
loyalty services, launching and managing coalition loyalty programs,
creating value through loyalty analytics and driving innovation in the
emerging digital and mobile spaces. Aimia owns and operates Aeroplan,
Canada’s premier coalition loyalty program and Nectar, the United
Kingdom’s largest coalition loyalty program. In addition, Aimia has
majority equity positions in Air Miles Middle East and Nectar Italia as
well as a minority position in Club Premier, Mexico’s leading coalition
loyalty program and Cardlytics, a US-based private company operating in
merchant-funded transaction-driven marketing for electronic banking.
Aimia is a Canadian public company listed on the Toronto Stock Exchange
(TSX: AIM) and has over 3,400 employees in more than 20 countries
around the world. For more information about Aimia, please visit www.aimia.com.
Follow us on Twitter: http://twitter.com/#!/aimiainc.
About Hanifin Loyalty LLC
Hanifin Loyalty is a US based marketing agency focused on delivering
Customer Strategy and Business Intelligence solutions. Living at the
intersection of data-driven marketing, payment products, and marketing
technology, Hanifin Loyalty transforms thought leadership into
practical marketing plans which can be successfully executed in market.
Bill Hanifin is the publisher of the Loyalty Truth blog, a founding
Member of the Customer Strategy Network, serves as North American
Contributing Editor for The Wise Marketer, and is a member of the
Retail Wire Brain Trust. He also serves as Advisory Board member of
Badgeville, a global leader in Gamification and Zavee.com, a social