Groupe Aeroplan, Now Carrying on Business as Aimia, to Change Ticker Symbols

MONTREAL, Oct. 6, 2011 /CNW/ – Groupe Aeroplan Inc., now carrying on
business as Aimia today reconfirmed that, effective October 7, 2011,
the company’s ticker symbols on Toronto Stock Exchange will be changed
and its common shares and cumulative rate reset preferred shares,
Series 1 will begin trading under the symbols AIM and AIM.PR.A,

The ticker symbol changes follow the announcement earlier this week of
the company’s new name and global brand identity.

“As announced earlier this week, we selected our new name, Aimia, to
represent the full-suite, global loyalty business that we have become,”
said Rupert Duchesne, President and CEO of Aimia. “It encompasses our
straightforward passion to build long term, profitable relationships
and our goal to become the recognized global leader in loyalty

The proxy circular for the next Annual Meeting of Shareholders will
include a proposal to amend the company’s articles of incorporation to
change its corporate name to Aimia Inc.

About Aimia

Groupe Aeroplan Inc., doing business as Aimia, is a global leader in
loyalty management. Aimia’s unique capabilities include proven
expertise in delivering proprietary loyalty services, launching and
managing coalition loyalty programs, creating value through loyalty
analytics and driving innovation in the emerging digital and mobile
spaces. Aimia owns and operates Aeroplan, Canada’s premier coalition
loyalty program and Nectar, the United Kingdom’s largest coalition
loyalty program. In addition, Aimia has majority equity positions in
Air Miles Middle East and Nectar Italia as well as a minority position
in Club Premier, Mexico’s leading coalition loyalty program.

Aimia is a Canadian public company listed on Toronto Stock Exchange
(TSX: AER (currently) and changing to TSX:AIM effective October 7,
) and has over 3,800 employees in more than 20 countries around the
world. For more information about Aimia, please visit

Follow us on Twitter:!/aimiainc



Michele Meier, Aimia
Analysts & Investors
Trish Moran
Janine Allen, Fleishman Hillard


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